Privacy Policy AppraiseCar.com

AppraiseCar.COM APPROACH TO PRIVACY
1. AppraiseCar.com (US), Inc. ("AppraiseCar.com, "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy sets out how we collect, store, process, transfer, share and use data that identifies or is associated with you ("personal information") and information regarding our use of cookies and similar technologies
2. AppraiseCar.com provides web-based software that allow customers to: create online AppraiseCar webpages, pop-ups and other conversion pages; and automate marketing activities to send relevant communications to subscribers via our website (our "Website") located at www.AppraiseCar.com (the "Service").
3. This Privacy Policy applies to our Website and the Service.
4. Before accessing our Website or using the Service, please ensure that you have read and understood our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.
5. AppraiseCar.com is the data controller of the personal information we hold about you.
PERSONAL INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT
1. We process personal information about individuals that are our direct customers and, where our customer is a business or similar entity, individuals that are our customer's employees, agents and other representatives. These individuals about whom we collect personal information are referred to as "you" throughout this Privacy Policy.
2. We collect personal information about you when you voluntarily submit information directly to us when you access our website or use the Service. This can include information you provide to us when you register for an account, fill in a form, correspond with us via the Website, phone, email, or otherwise, subscribe to our mailing lists, newsletters or other forms of marketing communications, respond to surveys or use some other features of the Service as available from time to time.
3. If you choose not to provide personal information, we may not be able to provide the Service to you or respond to your other requests.
4. Annex 1 sets out the categories of personal information we collect about you and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information as to how we determine applicable reention periods.
5. We also automatically collect personal information about you indirectly about how you access and use the Service and information about the device you use to access the Service.
6. Annex 2 sets out the categories of personal information we collect about you and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information as to how we determine applicable reention periods.
7. We may link or combine the personal information we collect about you and the information we collect automatically. This allows us to provide you with a personalized experience regardless of how you interact with us.
8. We may anonymize and aggregate any of the personal information we collect, including information about individuals that are your subscribers, website visitors or customers (so that it does not directly identify you or them). We may use anonymized information for purposes that include testing out IT system, research, data analysis, improving the Service and developing new products and features. We may also share such anonymized information with others.
CUSTOMER DATA WE MAY PROCESS THROUGH THE PROVISION OF OUR SERVICE
1. Please note that, during the provision of our service, we may also process information about individuals that are subscribers, website visitors or customers of our customers (which we call "Customer Data").
2. The relevant customer will have its own privacy policy which will apply to Customer Data and any questions should be directed to that customer.
MARKETING AND ADVERTISING
1. From time to time with your consent we may contact you with relevant information about the Service. Most messages we send will be by email. For some messages, we may use personal information we collect about you to help us determine the most relevant information to share with you.
2. If you do not want to receive such messages from us, you may opt out by clicking on the unsubscribe link at the bottom of our emails. Please note that you are not permitted to unsubscribe or opt-out of non-promotional messages regarding your account, such as account verification, changes or updates to features of the Service, or technical security or notices.
YOUR RIGHTS IN RESPECT TO YOUR PERSONAL DATA
1. This section applies if you are located in the EU.
2. In accordance with applicable privacy law, you have the following rights in respect of your personal information
  1. Right of access and portability. The right to obtain access to and to receive your personal information.
  2. Right to rectification. The right to obtain rectification of your personal information without undue delay with that personal information is inaccurate or incomplete.
  3. Right to erasure. The right to obtain the erasure of your personal information without undue delay in certain circumstances, such as where the personal information is no longer necessary in relation to the purposes for which it was collected or processed.
  4. Right to restriction. The right to obtain restriction of the processing undertaken by us on your personal information in certain circumstances, such as where the accuracy of the personal information is contested by you, for a period enabling us to verify the accuracy of that personal information.
  5. Right to object. The right to object, on grounds relating to your particular situation, to the processing of your personal information, and to object processing of your personal information for direct marketing purposes, to the extent it is related to such direct marketing.
  If you wish to exercise one of these rights, please contact us using the contact details at the end of this Privacy Policy.
  
  You also have the right to lodge a complaint to your local data protection authority. Further information about how to contact your local data protection authority is available at https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
COOKIES AND SIMILAR TECHNOLOGY
1. When you use our Service, read our emails, or otherwise engage with us through a computer or mobile device, we and our third party service providers, automatically collect information about how you access and use the Service and information about the device you use to access the Service. We use this information to enhance and personalize your user experience, to monitor and improve our Website and Service, and for other internal purposes.
2. Annex 2 sets out the categories of personal information we collect about you automatically and how we use that information.
3. We typically collect this information through a variety of tracking technologies, including cookies. Flash objects, web beacons, embedded scripts, location-identifying technologies, and similar technology (collectively, "tracking technologies"). We may combine this information with other personal information we collect directly from you.
4. Our Website use cookies to distinguish you from other users of our Website. Cookies are pieces of code that allow for personalization of our Website by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your device's hard disk (such as your computer or smartphone) for record-keeping purposes.
5. We use the following types of cookies:
  1. Strictly necessary cookies. These are cookies that are required for the essential operation of our Website such as to authenticate users and prevent fraudulent use.
  2. Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how our visitors move around our Website when they are using it. This helps us to improve the way our Website work, for example, by ensuring that users are finding what they are looking for easily.
  3. Functionality cookies. These are used to recognize you when you return to our Website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  4. Targeting cookies. These cookies record your visit to tour Website, the pages you have visited and the links you have followed. We will use this information to make our Welcome and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.
6. We may coollect analytics data, or use third-party analytics tools such as Google Analytics, to help us measure traffic and usage trends for the Service and to understand more about the demographics of our users. You can learn more about Google's practices at https://policies.google.com/privacy/partners, ad view its currently available opt-out options at https://tools.google.com/dlpage/gaoptout.
7. We may also work with third-party parties to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices.
8. Although we do our best to honor the privacy preferences of our users, we are unable to respond to Do Not Track signals set by your browser at this time.
9. The cookies we use are designed to help you get thw most from our Website but if you do not wish to receive cookies, most browsers allow you to change your cookies settings. Please note that if you choose to refuse cookies you may not be able to use the full functionality of our Website. These settings will typically be found in the "options" or "preferences" menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the "Help" option in your browser for more details.
10. Cookie settings in Internet Explorer
11. Cookie settings in Internet Firefox
12. Cookie settings in Internet Chrome
13. Cookie settings in Safari wen and iOS
14. Deleting cookies does not delete non-cookie technologies such as Local Storage Objects (LSOs) such as Flash objects and HTML5. You can learn more about Flash objcts - including how to manage privacy and storage settings for Flash cookies - on Adobe's website or by clicking here. Various browsers may offer their own management tools for removing HTML5 LSOs.
OUR POLICY TOWARDS CHILDREN
1. The service is intended to be used by adults and we do not knowingly collect personal information from children under 13. If you become aware that your child has provided us with personal information, please contact us using the details below so that we can take steps to remove such information and terminate any account your child has created with us.
CHANGES TO THIS POLICY
1. We may update this Privacy Policy from time to time and so you should review this page periodically. When we change this Privacy Policy in a material way, we will update the "last modified" date at the end of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page.
NOTICE TO YOU
1. If we need to provide you with information about something, whether for legal, marketing or other business related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by lacing a notice on our Website. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this Privacy Policy.
CONTACTING US
1. Regardless of your location, any questions, comments and requests regarding this Privacy Policy are welcome and should be addressed to the Data Protection Officer at privacy@AppraiseCar.com as appropriate depending on how you are using our Service.

This Privacy Policy was last modified on September 3, 2020.

ANNEX 1 - PERSONAL INFORMATION WE COLLECT WHEN YOU USE THE SERVICE

CATEGORIES OF PERSONAL INFORMATION
1. CONTACT INFORMATION AND BASIC PERSONAL DETAILS
  Such as your full name, phone number, postal address, e-mail address, zip code.
  
  How we use it
  
  We use information to:
  1. communicate with you, including sending statements and invoices, communications, news, alerts and marketing communications;
  2. deal with enquiries and complaints made by or about you relating to the Service;
  3. authentication purposes;
  4. create customer accounts and operate, maintain and provide you the features and functionality of the Service.
  Legal basis for the processing
  
  The processing is necessary for:
  1. the performance of a contract and to take steps prior to entering into a contract;
  2. our legitimate interests, namely administering the Service, for marketing purposes and communicating with users;
  3. and to comply with certain legal obligations.
2. WEBSITE, BUSINESS AND MARKETING INFORMATION
  Such as company website, IP address, current email list size, e-commerce software in use, email marketing software, product usage information, demographic data, data about customer's 3rd party services, other business information (Facebook ad spend, status of business, industry, business goals).
  
  How we use it
  
  We use information to:
  1. operate, maintain and provide to you the features and functionality of the Service;
  2. determine relevant advertising / marketing activities.
  Legal basis for the processing
  
  The processing is necessary for:
  1. the performance of a contract and to take steps prior to entering into a contract;
  2. and our legitimate interests, namely administering the Service, for marketing purposes.
3. PAYMENT INFORMATION
  Details such as your credit card information, account information, billing address and related information.
  
  How we use it
  
  We use information to facilitate payment for use of the Service and to detect and prevent fraud.
  
  Legal basis for the processing
  
  The processing is necessary for the performance of our contract with you and our legitimate interests, namely the detection and prevention of fraud.
4. CORRESPONDENCE AND COMMENTS
  When you contact us directly, e.g. by email, phone, mail, when you post on message boards, blogs or complete an online form or provide quality survey input, we will record your comments and opinions.
  
  How we use it
  
  To address your questions, issues and concerns and improve the Service, to determine products and services that may be of interest to you and to send you news, alerts and marketing communications in accordance with your marketing preferences.
  
  Legal basis for the processing
  
  The processing is necessary for our legitimate interests, namely communicating with users and for marketing purposes.
5. ALL PERSONAL INFORMATION SET OUT ABOVE
  How we use it
  
  We will use all the personal information we collect to prevent and detect fraud, to operate, maintain and provide to you the features and functionality of the Service, to communicate with you, to monitor and improve the Service, our Website and business, and to help us develop new products and services.